Tuesday, March 10, 2009

Outreach ... A Great Way to Listen


Community outreach ... we do a lot of that around Fort Walla Walla Museum. It seems like everyday one or the other of us is making a presentation, repesenting the Museum at a meeting, or generally being out and about in the area. It was my turn today as a participant in the local newspaper's, The Walla Walla Union-Bulletin, (http://www.union-bulletin.com/) community board.

A dozen or so of us show up at 7:00 in the morning to coffee, donuts, and interesting conversation. While the talk mainly centers around the function of the paper, it spreads effortlessly into the role of the paper in the community. It's an interesting cross section of the community that participates, along with a handful of U-B employees ... this time including about-to-be new publisher Rob Blethen. There's a representative from local tourism interests, the Sweet Onion Festival folks, a school teacher, a retired judge, a retired doctor and others from around the community. A pretty representative group

Others of the Museum staff sit on the local Parks & Rec Advisory Board, the local Chamber of Commerce Ambassadors, a nearby county's cemetery board, Tourism Walla Walla, and a host of other heritage-related groups. It's good for us to get out and give back to the community that's been so generous to us. It also keeps us from talking in an 'echo chamber,' that kind of self-referentialism that happens when outside viewpoints fail to enter a discussion. We like to think we provide a service to the community, but if no one takes advantage of that service, it's time to change direction, right? So far, the listening has paid off ... I think we're on the right track.

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